The VUIMN Learning Laboratory

  • Australia has a splendid track record in many sports, and sport makes significant social contribution to the community. Victoria in particular also gains economic benefits from hosting major sporting events. Some of its Universities offer a variety of sports management courses, have links with spotting organisations, and support innovation in the development of sporting goods and services. The evolving sport marketing discipline explores how entrepreneurship occurs through innovation, proactiveness and risk taking activities.

    Sport innovation is a cross-disciplinary field involving people, technology and organisation combinations that make both practical and business sense. Different disciplines within Victorian Universities are researching individual elements of this field, and this VUIMN project seeks to bring them together in the style of an innovation network.

  • In this research program we explore roles and deployment arrangements associated with two kinds of innovation champions. The first group is individuals promoting and supporting the implementation of a particular idea, where we are concerned about their identification and development. The second group is individuals or institutions that provide structures that support the flow of multiple innovations. Here we are concerned about systems of innovation and links with strategy. Whilst the program emphasis is on innovation leadership, individual subprojects cut across other VUIMN research themes related to use of technology, organisation and solutions to social and environmental challenges

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